Stinky Logo?
Is your logo thumbs up or thumbs down? See below.
Balanced.
Not too complex.
Universal.
Up-to-date.
Timeless.
Strong identity.
Simple.
Legible.
Memorable.
Correct file format.
Scaleable.
Original.
Wise font choices.
Color Harmony.
Versatile.
Meaningful.
Researched.
Appropriate.
I hate it.
Customers ignore it.
Looks like a copycat.
1980ish.
Unmemorable.
Boring.
Unbalanced.
Complex.
Doesn't fit our brand.
Not legible.
Not scalable.
Poor alignment.
Wrong file format.
Too trendy.
Stock art.
Color only.
Poor font choice.
Too many fonts.
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So what makes a great logo?
Simple
A good logo is uncomplicated. Your logo should be easily and immediately understood. Think Apple. The simple apple logo is respected around the world. If your logo is complex with too many colors and symbols, your logo stinks.
Memorable
Timeless
Adaptive
Appropriate
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