Is your logo thumbs up or thumbs down? See below.
Not too complex.
Correct file format.
Wise font choices.
I hate it.
Customers ignore it.
Looks like a copycat.
Doesn't fit our brand.
Wrong file format.
Poor font choice.
Too many fonts.
So, do you want a fresh logo?
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So what makes a great logo?
A good logo is uncomplicated. Your logo should be easily and immediately understood. Think Apple. The simple apple logo is respected around the world. If your logo is complex with too many colors and symbols, your logo stinks.
After one viewing, people should be able to describe your logo. Think McDonalds. No other restaurant logo is so memorable. That's why your kids love McDonald's. If you have to explain it, your logo stinks.
A good logo is timeless. It should not only look good today. It should look good in 40 years. Think Coca-Cola. Their logo has had only minor tweaks over the years. If your logo is designed for only today, your logo stinks.
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