My Logo Stinks | mymarketingstinks

Stinky Logo?

Is your logo thumbs up or thumbs down? See below.

Balanced.

Not too complex.

Universal.

Up-to-date.

Timeless.

Strong identity.

Simple.

Legible.

Memorable.

Correct file format.

Scaleable.

Original.

Wise font choices.

Color Harmony.

Versatile.

Meaningful.

Researched.

Appropriate.

I hate it.

Customers ignore it.

Looks like a copycat.

1980ish.

Unmemorable.

Boring.

Unbalanced.

Complex.

Doesn't fit our brand.

Not legible.

Not scaleable.

Poor alignment.

Wrong file format.

Too trendy.

Stock art.

Color only.

Poor font choice.

Too many fonts.

So, do you want a fresh logo?

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So what makes a great logo?

Simple

A good logo is uncomplicated. Your logo should be easily understood immediately. Think Apple. The logo is a simple apple and immediately respected around the world. If your logo is complex with too many colors and symbols, your logo stinks.

Memorable

After one viewing, people should be able to describe your logo. Think McDonalds. No other restaurant is so memorable. That's why your kids love McDonald's. If you have to explain it, your logo stinks.

Timeless

A good logo is timeless. It should not only look good today. It should look good in 40 years. Think Coca-Cola. Their logo has had only minor tweaks over the years. If your logo is designed for only today, your logo stinks.

Adaptive

A logo should work in all applications, including print, media, web, apparel, etc. A good logo should be functional. If it is designed for only one application, — your logo stinks.

Appropriate

Whether it's a logo for children's toys, or something more that should work for an oil company, such as Shell, your logo's personality should fit the audience: If it is not appropriate, your logo stinks.

Tell us about your logo needs!

Follow the steps below and we will get back to you ASAP.

Step 1

Download editable PDF

Logo Questionnaire.pdf

Step 2

Fill out the Document Digitally

Step 3

Upload the PDF here

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