Your Three Markets

Strangers (Prospects)

Because not everyone could and should buy from you, you must create a specific description of your ideal customer based on their demographics and psychographics. 

Friends  (Shoppers)

Invite only those who match the description of your ideal customer to identify themselves and begin a growing relationship with your business.

Educate them. Ask them to buy from you.

Family (Customers)

After they buy from you, adopt them into your company family and keep very close to them. If you have done your job right, your customers will look similar. This is your most important market. Focus most of your marketing time, money, and efforts on customers.