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The 6Ms of Marketing

How Are We Different?

We are unlike any other marketing agency because we follow what we call the “6Ms" of marketing: markets, motives, message, media, measurement, maps. 

 

Do you want to destink your marketing?
Then do these 6Ms. And in this order. 

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1

Markets

Identify your three markets

You have only three markets:

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  • Customers: People who have bought from you. Your #1 market.

  • Prospects: People who have contacted you but haven’t purchased.

  • Suspects: Potential buyers who don’t yet know you.

  • If you haven’t laser-defined these groups, your marketing stinks.

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4

Media

Use the right channels

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Don’t put all your money into just one

type of media. Balance your media

strategy across:

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  • Personal—Networking, face to face

  • Direct—Email, direct mail

  • Mass—TV, print, billboard

  • Online—Websites, social media

 

If you’re using only one media, your

marketing stinks.

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2

Motives
Know why they buy

Some businesses spend time and money on marketing because that’s just what you do. I hope you are marketing for one reason: to make more money. End of story. If your marketing is not making you money, your marketing stinks.

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3

Messages

Answer the WIIFM Question

 

Customers don’t care about your company—they care about how you solve their problems. If your marketing focuses more on YOU than THEM, your marketing stinks.

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5

Measurement

Track sales, not just clicks or calls.
You should measure everything.

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But the most important metric is SALES leading to PROFITS. If you can’t prove your marketing is driving revenue, your marketing stinks.

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6

Maps

Keep your marketing plan simple. A marketing plan should fit on the back of a napkin.

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If it’s overly complex, you won’t execute it. If you don’t have a clear, doable plan, your

marketing stinks.

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