The 6Ms of Marketing
How Are We Different?
We are unlike any other marketing agency because we follow what we call the “6Ms" of marketing: markets, motives, message, media, measurement, maps.
Do you want to destink your marketing?
Then do these 6Ms. And in this order.
m
1
Markets
Identify your three markets
You have only three markets:
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Customers: People who have bought from you. Your #1 market.
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Prospects: People who have contacted you but haven’t purchased.
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Suspects: Potential buyers who don’t yet know you.
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If you haven’t laser-defined these groups, your marketing stinks.
m
4
Media
Use the right channels
Don’t put all your money into just one
type of media. Balance your media
strategy across:
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Personal—Networking, face to face
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Direct—Email, direct mail
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Mass—TV, print, billboard
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Online—Websites, social media
If you’re using only one media, your
marketing stinks.
m
2
Motives
Know why they buy
Some businesses spend time and money on marketing because that’s just what you do. I hope you are marketing for one reason: to make more money. End of story. If your marketing is not making you money, your marketing stinks.
m
3
Messages
Answer the WIIFM Question
Customers don’t care about your company—they care about how you solve their problems. If your marketing focuses more on YOU than THEM, your marketing stinks.
m
5
Measurement
Track sales, not just clicks or calls.
You should measure everything.
But the most important metric is SALES leading to PROFITS. If you can’t prove your marketing is driving revenue, your marketing stinks.
m
6
Maps
Keep your marketing plan simple. A marketing plan should fit on the back of a napkin.
If it’s overly complex, you won’t execute it. If you don’t have a clear, doable plan, your
marketing stinks.