The 6Ms of Marketing
How Are We Different?
We are unlike any other marketing agency because we follow what we call the “6Ms" of marketing: markets, motives, message, media, measurement, maps.
Do you want to destink your marketing?
Then do these 6Ms. And in this order.
m
1
Markets
Identify your three markets
You have only three markets:
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Customers: People who have bought from you. Your #1 market.
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Prospects: People who have contacted you but haven’t purchased.
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Suspects: Potential buyers who don’t yet know you.
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If you haven’t laser-defined these groups, your marketing stinks.
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4
Media
Use the right channels
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Don’t put all your money into just one
type of media. Balance your media
strategy across:
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Personal—Networking, face to face
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Direct—Email, direct mail
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Mass—TV, print, billboard
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Online—Websites, social media
If you’re using only one media, your
marketing stinks.
m
2
Motives
Know why they buy
Some businesses spend time and money on marketing because that’s just what you do. I hope you are marketing for one reason: to make more money. End of story. If your marketing is not making you money, your marketing stinks.
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3
Messages
Answer the WIIFM Question
Customers don’t care about your company—they care about how you solve their problems. If your marketing focuses more on YOU than THEM, your marketing stinks.
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5
Measurement
Track sales, not just clicks or calls.
You should measure everything.
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But the most important metric is SALES leading to PROFITS. If you can’t prove your marketing is driving revenue, your marketing stinks.
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6
Maps
Keep your marketing plan simple. A marketing plan should fit on the back of a napkin.
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If it’s overly complex, you won’t execute it. If you don’t have a clear, doable plan, your
marketing stinks.