 About Us
How Are We Different?
We are unlike any other marketing agency because we follow what we call the “6 Ms" of marketing: motives, markets, message, media, measurement, and maps.
Do you want to de-stink your marketing? Then do these 6 Ms. And in this order.
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1
m
2
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3
Motives
Why are you marketing?
Some businesses spend time and money on marketing because they think that’s just what you need to do. I hope you are marketing for one reason: to make more money. End of story. If your marketing is not making you money, your marketing stinks.
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4
Markets
Who are your ideal customers?
You have only three markets: customers, prospects, and suspects. A customer is someone who bought from you; a prospect is someone who has contacted you; and a suspect is someone who should buy from you but knows nothing about you. If you do not know your three markets, your marketing stinks.
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5
Messages
What is your WIIFM message?
WIIFM means what’s in it for me? That is the only thing your three markets care about. Sorry, but they do not care about your business; they care about themselves. If your marketing is more focused on you more than the customer, your marketing stinks.
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6
Media
Which media is best?
These days, most businesses are in love with only online media. Yes, online media works. But there are four media every business should use: personal, direct, mass and online. If you are putting all your marketing dollars into only one media, your marketing stinks.
Measurement
How do you know if your marketing is working or not?
Measure everything. Of course, you can measure page views, unique visitors, email opens, bounce rates, social media shares, etc. But the one thing you should be asking is: did this media lead to a sale? If you cannot measure your marketing—and if it does not directly lead to a sale—your marketing stinks.
Maps
How simple and doable is your marketing?
You ought to have a simple marketing map for each market. If you cannot describe your marketing plan on the back of a napkin, your marketing stinks.
Meet the Team!
Marketing De-stinker
Peter Brooks
Peter has been helping his clients increase their sales and decrease their marketing costs since 1984, when he opened his marketing and advertising agency,
Meet the Team!
Art Director
Jacob
As art director, Jacob is in charge of making you look fresh! In his freelance time, he has worked for CAPiTA snowboards, documentary film companies, and other cool ventures.
Meet the Team!
Customer Care
Lindsey
Have you seen the movie, The Devil Wears Prada? Lindsey's job is sort of like that. She deals with everything in the most professional way. She is cool as a cucumber. Also, she is a talented painter. :)
Meet the Team!
Senior Designer
Tamara
Having been with us since 2003, Tamara is the company’s longest-reigning designer. She is a perfectionist who specializes in clean, creative layout design and print.
Meet the Team!
Web Designer
Brandon
Brandon is a proficient web designer who knows how to code anything. He has a love for photography and has been the head director of many photoshoots.