Your Planning Grid
Where should you focus your marketing time, money and efforts?
Do activities in this column, if you want to get more business and referrals from past customers. “Family” is anyone who has purchased from you at least once. If you have a customer list, this is where you should focus the majority of your marketing time, money and efforts.
Do activities in this column, if you want to turn shoppers into customers. “Shoppers” are people who know about you or who have contacted or visited you, but have not purchased yet. The most important thing you can do with shoppers is capture their information and start a relationship.
Do activities in this column, if you want to turn prospects into shoppers or customers. “Prospects” are people who meet the definition of your ideal customer, but have not met or contacted you yet. If you are a new business or have few shoppers or customers, focus on attracting ideal customers.