Salesoscopy
Phase #1
Salesoscopy:
The Probe
Have you ever had a colonoscopy? I have. Memorable! I asked the doctor why he went through my rear end to find out about the health of my body. He said that was where he could find "any" hidden problems.
A Salesoscopy is similar. It is a thorough exam of your business to find out if it’s healthy or not. We go through the “rear end” of your business.
The “rear end” are your PROFITS…the only thing that matters!
A healthy business “pushes out” a big profit every month.
If you’re not forming a profit every month, your business is not healthy.
We give you a Salesoscopy by asking you probing questions.
Here’s how it works.
I meet with everyone concerned with the growth of your company.
During this Salesoscopy, I ask you probing questions about your business.
The only “preparation” that you need to do is to clear your mind out and be willing to answer questions.
I will be the doctor. I will ask the questions. The only thing I ask is that you answer the questions honestly.
Phase #2
Prescription:
The Plan
After we’re done probing your business, we will give you a prescription.
I will have analyzed your marketing materials and the reasons why you are not getting the sales you deserve. But I need to probe your business even more to find out what is going on with its health.
I will tell you exactly what you must do to increase your sales.
At the prescription phase, we will tell you exactly what you can do. We will be specific.
(By the way, during the Salesoscopy, we will discover both good and bad things. We will tell you to keep doing those good things!)
Phase #3
Execution:
The Doing
At this point you can “fill our prescription” and do exactly what we say, or you can hire us again to continue the process of making your business more healthy and profitable.
To reach your marketing goals, you need to invest money. The Salesoscopy and prescription are a flat fee.
To execute your prescription, you’ll probably need to invest time, money, and effort to implement our ideas.
(We never start a marketing campaign until two things happen. You know what we will do for you and what it will cost. I hate surprise invoices, too.)
The next step: choose a time when we can do your Salesoscopy.