Enter the conversation in their head.After you flag them down, you now enter the conversation already going on inside their head. But remember this: Whoever you’re talking to...
Choose only one market at a time.You may have many products and services to sell. And you have many potential people who could buy from you. That’s good. It may be...
Have a knockout headline.Once you choose a media, you must get the attention of the one market you’ve chosen. This is mandatory. If you don’t get their attention,...
Start a relationship with your markets.There’s transactional marketing. And there’s relational marketing. Relational is better. Relationship marketing is when you create a...