Fresh Ideas

Here are some free ideas that will help you de-stink your marketing.

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Move them up your marketing staircase.

Let’s say you are educating your prospect. What do you want them to do next? The answer: you want them to move up the next step or two in...

Make them an irresistible offer.

Of course, you want a clear message, but more importantly, you always want to make sure you have a strong, tempting, alluring, inviting, ...

Follow-up using a variety of methods.

Education is just the start. But it’s not the end. You just can’t educate and hope they buy. Now you need to contact them regularly and s...

Use common sense when choosing media.

Now that you have selected only one market and you know why people buy, contact them using the right media. There are four media: 1) Inte...

Poke at their pain, yet offer solutions.

What do you say when you follow-up? It’s easy: Remind them of their pain, the reason they contacted you in the first place. Put your fing...

Enter the conversation in their head.

After you flag them down, you now enter the conversation already going on inside their head. But remember this: Whoever you’re talking to...

Choose only one market at a time.

You may have many products and services to sell. And you have many potential people who could buy from you. That’s good. It may be tempti...

Have a knockout headline.

Once you choose a media, you must get the attention of the one market you’ve chosen. This is mandatory. If you don’t get their attention,...

Start a relationship with your markets.

There’s transactional marketing. And there’s relational marketing. Relational is better. Relationship marketing is when you create a conn...

Appeal to their greed or fear.

There are two basic underlying buying motives: greed and fear. Greed is when you want something. Greed is not bad. It’s simply a desire f...

Never stop educating.

Education-based marketing is when you spend more time educating rather than selling. Most small businesses do it backwards. They try to s...

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