Move them up your marketing staircase.
Let’s say you are educating your prospect. What do you want them to do next? The answer: you want them to move up the next step or two in...
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Make them an irresistible offer.
Of course, you want a clear message, but more importantly, you always want to make sure you have a strong, tempting, alluring, inviting,...
Follow-up using a variety of methods.
Education is just the start. But it’s not the end. You just can’t educate and hope they buy. Now you need to contact them regularly and...
Use common sense when choosing media.
Now that you have selected only one market and you know why people buy, contact them using the right media. There are four media: 1)...
Poke at their pain, yet offer solutions.
What do you say when you follow-up? It’s easy: Remind them of their pain, the reason they contacted you in the first place. Put your...