Focus on one market at a time
The more targeted your market, the better success you will have.
Get an accurate mailing list
Who are you targeting? New or old homes? Rural or urban? There are mailing lists for just about any kind of person you are trying to reach.
Come up with an irresistible offer
Look at your direct mailer through the eyes of your reader. What would make you contact your business? A discount?
Write a killer a headline
A great headline grabs the attention of the person you are talking to. See the column at the right for headline ideas.
Get rid of the fluff
Nobody cares about you; they only care about themselves.
Choose your words carefully and ask yourself: does this word or sentence hurt or help?
Talk like a normal person
Your direct mailer is a “salesperson in print.” Speak like a human. Do not use advertising words. Act as if you are having a face-to-face talk with your prospect.
Test different direct mail formats
Post cards. Traditional mailers in an envelope. Oversized mailers. 3-D mailers. Boxes. Plastic cases. Be creative and daring.
Postcard Example
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