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How to get the most out of your consultation!
8) Be open-minded. Be willing to consider new ideas. Be unprejudiced. The definition of insanity is “doing the same thing over and over again and expecting different results.” If your mind is already shut to “different” ways of doing things, do not waste your time or money on this one-time marketing makeover.
13) Do not pooh-pooh any ideas until you have given them a shot. You may think some of the ideas we talk about will not apply in your business…just because nobody in your industry has ever tried the ideas. Or you may have tried them in the past, and they did not work. Do not dismiss an idea as being foolish or impractical until you give it a try. Sometimes a new angle is all that is needed between success and failure.
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