Petals (Marketing)

M-1: Motives Why are you investing money, effort and time into marketing and advertising?
 

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M-2: Markets Who is the one market you are targeting? (You can target others, but one at a time.)


M-3: Messages What is your

what’s-in-it-for-me (WIIFM)

offer? What is your Unique Selling Point (USP)?
 

M-4: Media Which media will reach your market
most effectively and efficiently?


M-5: Measurement
 

How will you make your

marketing accountable and

quantify what’s working?

 

Stem (Solutions)

Do your products and services satisfy the needs and wants of your market? See A.

Soil (Needs and Wants)

Who is your ideal market?
What is their want or need?
What problem can you solve?

Seeds (Profits)

How much money are you making?
What is your net profit? 

How are you increasing sales and cutting costs?