The Marketing Flower
Your business is dependent on how your marketing is cultivated.
Hover on the below for more info.
M-1: Motives Why are you investing money, effort and time into marketing and advertising?
M-2: Markets Who is the one market you are targeting? (You can target others, but one at a time.)
M-3: Messages What is your
offer? What is your Unique Selling Point (USP)?
M-4: Media Which media will reach your market
most effectively and efficiently?
How will you make your
marketing accountable and
quantify what’s working?
Do your products and services satisfy the needs and wants of your market? See A.
Soil (Needs and Wants)
Who is your ideal market?
What is their want or need?
What problem can you solve?
How much money are you making?
What is your net profit?
How are you increasing sales and cutting costs?