After you flag them down, you now enter the conversation already going on inside their head. But remember this: Whoever you’re talking to is already having a conversation…with themselves.
Every person is constantly holding a mental discussion in the privacy of their brains. They are thinking about their business, their fears, their interests, their lives.
It sounds so self-centered, but it’s true: we are always thinking about ourselves.
If your headline flags down the right person, that’s just the start. Now you must engage them in a dialogue.
If you truly want to be successful—if you really want to engage your reader—you need to “enter” that conversation—especially in regards to what you’re selling.
If you sell printing services, what’s your prospect thinking about with printing?
If you own a restaurant, what things are your potential diners thinking about?
If you are a doctor, what are your patients feeling when they are calling on you?
If you sell cars, what are potential customers worried about before they see you?
Every prospect is having a conversation with themselves about what it is you’re trying to sell them.
Remember: you’re talking to a real, live human being who is full of greed and fear and is already talking to themselves about what you sell. Enter that conversation.