Phase #1:
How to attract potential customers
-
What’s the easiest way to grow your business without spending a lot of money? (There is one media that’s absolutely free, yet you’re not using it. And there’s another media that actually pays you to advertise.)
-
How do you find more suspects at a lower cost? (These seven skills will prevent you from overspending when searching for new customers.)
-
Where do you lose 80% of your marketing budget because you haven’t learned this one money-making skill? (This skill is so important that 80 cents out of every marketing dollar is wasted here.)
-
What are the five things that separate a good sales letter from a bad sales letter? (These five ideas will double or triple your response.)
-
What is the only thing your target markets are looking for when they read your ad? (It’s the common denominator of all marketing, no matter which media you use.)
-
How do you steal business from your competitors? (Business isn’t a game. It’s war and your competitors are the enemy. These three ideas will teach you how to wipe out any competitor.)
-
What is the one type of ad that generates a 40% higher readership compared to every other type of ad? (If you want your phone to ring, this is the ONLY kind of ad you should build.)
-
Why should you never offer a free estimate in your ads? (There’s a better “hook” that will generate more prospects. By the way, you never want price to be the main reason someone buys from you.)
Phase #2:
Choose the right media
-
Which media are a waste of your time and money? (I hope you're not throwing money down this rat trap.)
-
What's the secret to making social media work for you? (Social media works when you remember this one rule.)
-
How do you get the lowest media rates? (Ad agencies hate me when I reveal this "secret" technique.)
-
Why doesn't the cost-per-thousand of any media really matter? (You'll learn the "true" cost-per-thousand.)
-
Why can't you use only the internet and social media to promote your business? (I knew you'd ask that first. Everybody wants to use only these media.)
-
If you have a retail location, what media should be at the top of your priority list? (Most small businesses owners leave this chance, yet it can have such a long-term effect.)
-
What is the #1 penny-pinching technique for buying media? (This one technique alone is worth the price of the entire course.)
Phase #3:
choose the right media
-
Which media are a waste of your time and money? (I hope you're not throwing money down this rat trap.)
-
What's the secret to making social media work for you? (Social media works when you remember this one rule.)
-
How do you get the lowest media rates? (Ad agencies hate me when I reveal this "secret" technique.)
-
Why doesn't the cost-per-thousand of any media really matter? (You'll learn the "true" cost-per-thousand.)
-
Why can't you use only the internet and social media to promote your business? (I knew you'd ask that first. Everybody wants to use only these media.)
-
If you have a retail location, what media should be at the top of your priority list? (Most small businesses owners leave this chance, yet it can have such a long-term effect.)
-
What is the #1 penny-pinching technique for buying media? (This one technique alone is worth the price of the entire course.)