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A good brochure has a benefit-oriented headline. An effective headline is the most important thing you could say summed up in one sentence. If your brochure does not have a strong headline, your brochure stinks.
A good brochure is large enough to include all the information you need. Yes, one page may be economical. But eight pages or more may be more profitable. If you are trying to save money by keeping your brochure small, your brochure stinks.
A good brochure solves problems. After pointing out their problems, tell them how you will solve their problems. If your brochure does not give the reader hope, your brochure stinks.
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